Hannah's cable system has offered her a deal for basic cable plus 6 premium channels for less than she is currently paying for basic cable.The cable system is using price lining to increase its overall profits.

Question

Quizplus · Accepted Answer

Price lining involves offering products at different price points to appeal to different consumer segments, not necessarily offering a bundle at a lower price. The cable system is likely using bundling or promotional pricing to attract customers.

Hannah's Cable System Has Offered Her a Deal for Basic