Single-price selling:
A) removes price comparisons from the buyer's decision-making process
B) does not benefit the retailer
C) is most effective when used during an inflationary period
D) encourages clerical errors
E) is accurately described by none of the above

Question

Quizplus · Accepted Answer

Single-price selling is a pricing strategy where all products are sold at the same price. This removes the need for the buyer to compare prices and makes the decision-making process easier. Therefore, option A is the correct answer. Option B is incorrect as single-price selling can benefit the retailer by simplifying pricing and reducing the need for frequent price changes. Option C is also incorrect as single-price selling can be effective in both inflationary and deflationary periods. Option D is irrelevant as single-price selling does not encourage clerical errors.

Single-Price Selling