When Jeffrey began selling water treatment systems to consumers,he called friends,relatives,and fellow members of his college fraternity to see if they were concerned about water quality and looking for a deal on a water treatment system for their home.This technique for generating leads is called:

Question

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The technique used by Jeffrey to generate leads is networking, which involves reaching out to personal and professional contacts to seek potential customers or referrals.

When Jeffrey Began Selling Water Treatment Systems to Consumers,he Called