The major difference between the marketing orientation of Ford Motor Company and of the Smithsonian Institute is that:

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The major difference between the marketing orientation of Ford Motor Company and of the Smithsonian Institute is that the rewards of the Smithsonian are long-term social benefits, while Ford has a target market and relies on quantitative methods of market research to advertise and promote its products. Additionally, Ford has a tangible product to market, while the Smithsonian's offerings are largely intangible, such as education and cultural enrichment.

The Major Difference Between the Marketing Orientation of Ford Motor