SCENARIOS
Boutique Hotels
In an industry where guests are tired of cookie-cutter hotels,some consumers are looking for personalized service,which can be found in boutique hotels.Boutique hotels cater to their guests' sense of their personal image as being discriminating,more sophisticated,and more hip.Frequently,these guests don't want to be where the crowds are.This is a small but growing market niche.There are no generally recognized rules for boutique hotels,but they tend to be small and service oriented,with high-style decor,and top-notch restaurants.Employees are called cast members.Amenities include cordless phones,CD players,Aveda brand bath and hair products,and down comforters and pillows.
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-Refer to the Rejection Hotline.The creator of Rejection Hotline has recently started printing up fake business cards,which can be used to explain why someone is not right for you.Business cards are very popular with fathers who buy them for their daughters to hand out to inappropriate suitors.In terms of a product strategy,the business cards are a:

Question

Quizplus · Accepted Answer

The business cards are an additional product offered by the creator of Rejection Hotline to supplement their main service. They are not the core product of the business, which is providing a phone number that can be given to unwanted suitors as a way to reject them. The business cards could also be considered a promotional strategy, but they are more specifically a type of supplementary product.

SCENARIOS Boutique Hotels