Brand names such as Kleenex,UPS,Sony,Chevrolet,and Kellogg's are likely to have more brand equity than brand names like Viking,Zojirishi,Schimano,and Thule.

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Brand names such as Kleenex, UPS, Sony, Chevrolet, and Kellogg's are more well-known and have a stronger association with the products they represent, making them more valuable in terms of brand equity. The other brand names listed are likely less well-known and therefore may have less brand equity.

Brand Names Such as Kleenex,UPS,Sony,Chevrolet,and Kellogg's Are Likely to Have