Alberto-Culver introduced Baker's Joy in the mid 1980s as a product for cooks to use to grease and flour baking pans.The product was not nearly as successful as Alberto-Culver hoped,and it discontinued the product in 2001.This is an example of the implementation of a _____ strategy.
A) repositioning
B) cannibalization
C) product line extension
D) product line contraction
E) divestment

Question

Quizplus · Accepted Answer

The discontinuation of Baker's Joy indicates that Alberto-Culver implemented a product line contraction strategy, which involves reducing the number of products offered by a company. In this case, the company discontinued a product that was not performing well, in order to focus on its more successful products.

Alberto-Culver Introduced Baker's Joy in the Mid 1980s as a Product