The brand names of producers,such as Kellogg's,Sherwin Williams,Harley-Davidson,and Ocean Spray are called _____ brands because of who owns them.

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The brand names of producers such as Kellogg's, Sherwin Williams, Harley-Davidson, and Ocean Spray are called manufacturers' brands because they are owned by the manufacturers themselves. Private brands are owned by retailers and sold under their own name. Family brands are a group of products marketed under the same parent brand. Individual brands are single products marketed under their own unique brand name. Master brands are established by companies as an umbrella brand to encompass many different product lines.

The Brand Names of Producers,such as Kellogg's,Sherwin Williams,Harley-Davidson,and Ocean Spray