Unilever markets offers brands such as Rama margarine,Rexona deodorant,I Can't Believe It's Not Butter spread,and Axe shower gels.Unilever appears to be using a(n)_____ branding strategy..

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Unilever is using an individual branding strategy, where each product has its own unique brand name, such as Rama, Rexona, I Can't Believe It's Not Butter, and Axe, rather than a single brand name for all products.

Unilever Markets Offers Brands Such as Rama Margarine,Rexona Deodorant,I Can't