Business marketers focus on four broad market segments.Which of the following is NOT one of those segments?
A) institutions
B) producers
C) households
D) resellers
E) governments

Question

Quizplus · Accepted Answer

The four broad market segments that business marketers focus on are institutions, producers, resellers, and governments. Households are not considered as a primary target for business marketing, as they are not typically purchasing goods or services on a large scale for commercial purposes.

Business Marketers Focus on Four Broad Market Segments