The Hudson-May Company manufactures and installs above-ground swimming pools.When the company began in 1989,it completed a thorough examination of its business customers.It grouped the customers into three segments based on size,geographic region,and benefits sought.Would you recommend a new segmentation analysis this year?
A) No,once every twenty years is about average.
B) Yes,I would recommend one be done regularly because of the rapidly changing nature of most markets.
C) No,consumer markets are not rapidly changing or developing like business goods markets.
D) Yes,a new analysis would be in order,but it should use different bases to get some variety.
E) No,segmentation is rarely done by consumer marketers because it simply is not useful.

Question

Quizplus · Accepted Answer

Segmentation analysis should be done regularly because markets are constantly evolving and changing. It is important to keep up with changes in customer needs, behaviors, and preferences in order to stay competitive and relevant.

The Hudson-May Company Manufactures and Installs Above-Ground Swimming Pools