A marketing manager would expect his or her product to be a high-involvement product for most consumers if it:

Question

Quizplus · Accepted Answer

When a product requires a substantial financial investment, consumers are more likely to take their time and be involved in the decision-making process before making the purchase. High involvement products require a significant investment of time, money, or both, and are typically associated with greater risk, complexity, and consequences if the wrong decision is made.

A Marketing Manager Would Expect His or Her Product to Be