Starbucks coffee company introduced four premium flavors of Starbucks ice cream hoping consumers would transfer their love of Starbucks coffee to ice cream.With only a little publicity and a one-time limited outdoor campaign,quarts of Starbucks coffee ice cream flew off the shelves.Starbucks used _____ to promote its new frozen product.

Question

Quizplus · Accepted Answer

Starbucks used its strong brand image and reputation for quality coffee to transfer consumer attitudes and preferences to its new line of premium ice creams. By using similar branding and packaging to its coffee products, Starbucks was able to create a strong association between its coffee and ice cream products, leading to stimulus generalization and increased sales.

Starbucks Coffee Company Introduced Four Premium Flavors of Starbucks Ice