Jewelry stores want to provide their customers with the highest quality of diamonds available at the lowest possible prices.Unfortunately,the lowest priced diamonds these days are sold by African rebels who use the profits to engage in genocide.Human rights organization have asked jewelers to buy diamonds that are "conflict-free," that is from South Africa,Australia,or Canada.LeeBrant is one retail jewelry store that sells only diamonds that are certified to be from these countries.One could say that LeeBrant has a _____ orientation while those that are not willing to sell the higher priced non-conflict diamonds have more of a _____ orientation.

Question

Quizplus · Accepted Answer

LeeBrant's focus on selling conflict-free diamonds aligns with a societal marketing orientation, placing importance on promoting the well-being of society as a whole. Retailers who prioritize selling the lowest-priced diamonds, regardless of their origin and potential negative impact on society, have a market orientation focused solely on meeting the needs and wants of customers.

Jewelry Stores Want to Provide Their Customers with the Highest