The manufacturer of MaMa Haman's peach salsa knows marketing can make her company a success.She wants to rely solely on promotion as the technique for attracting customers.She advertises extensively in cooking magazines,offers coupons,and provides retailers who carry her product with attractive displays.From this information,you know that the business has a _____ orientation.

Question

Quizplus · Accepted Answer

The focus on advertising, coupons, and attractive displays suggests a sales orientation, where the goal is to sell as much product as possible through promotion and sales tactics. A market orientation would involve a deeper understanding of customer needs and preferences, while a societal orientation would prioritize social responsibility and environmental impact. A production orientation would prioritize efficiency in producing and delivering the product, while a product orientation would emphasize the quality and features of the salsa itself.

The Manufacturer of MaMa Haman's Peach Salsa Knows Marketing Can