Which factor does not stimulate the diffusion of an innovation?
A)Relative advantage
B)Trialability
C)Complexity
D)Observability of consequences
E)Compatibility

Question

Quizplus · Accepted Answer

Complexity does not stimulate the diffusion of an innovation as it increases the difficulty level of adopting the innovation. The other four factors, i.e., relative advantage, trialability, observability of consequences, and compatibility, all influence the adoption of an innovation.

Which Factor Does Not Stimulate the Diffusion of an Innovation