Which of the following is not an example of a process innovation?
A)A manufacturing firm adopts a new technology.
B)A paint company markets a new nonfading paint.
C)A mortgage company creates a completely new management structure.
D)An insurance firm implements a radical job enrichment program.
E)An airline implements a new service quality program.

Question

Quizplus · Accepted Answer

A new nonfading paint is a product innovation, not a process innovation. Process innovation refers to the improvement of the method or technique used to produce a product or service. The other options all involve changes to the way the organizations operate or provide their services, and could be considered process innovations.

Which of the Following Is Not an Example of a Process