Permission marketing refers to
A)the interactive,Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes,prices,and delivery options.
B)the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.
C)an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.
D)the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
E)a process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases.

Question

Quizplus · Accepted Answer

Permission marketing is the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer. It is all about obtaining permission from the customer before sending them marketing messages. This is done by offering them relevant and valuable content that they want to receive, which can lead to better engagement and conversion rates.

Permission Marketing Refers to