Pizza Hut set out to reinvent the retail pizza business by breaking away from a(n)__________ platform to an efficient and powerful __________ platform by reaching into its customers' kitchens and couches to offer a better mealtime ordering,delivery,and dining experience.
A)transformational;promotional
B)promotional;transactional
C)transactional;customer engagement
D)informational;transactional
E)customer engagement;transactional

Question

Quizplus · Accepted Answer

The statement talks about Pizza Hut's transformation from an inefficient platform to an efficient one, which suggests a move towards a transactional platform. However, the statement also mentions reaching customers in their kitchens and couches, which requires customer engagement. Therefore, the best choice is C, which combines both transactional and customer engagement platforms.

Pizza Hut Set Out to Reinvent the Retail Pizza Business