When thousands of college-age "brand ambassadors" at colleges and universities across the U.S.needed to recruit volunteers to help incoming freshmen on campus move-in day,the most effective way to reach the greatest number of students was by using
A) the campus radio.
B) social media.
C) phone solicitations.
D) ads in the campus newspaper.
E) hanging ads on dorm-room handles.
Correct Answer:
Verified
Q1: Online media where users submit news, photos,
Q9: A web page that serves as a
Q12: User-generated content (UGC) refers to
A) content found
Q16: "Epicurious" is a website where recipes are
Q17: Social networks are
A)dating websites like eHarmony.
B)Internet browsers
Q19: Marketers are increasingly using social media to
Q21: User generated content refers to
A)the content posted
Q22: Media richness is _ in face-to-face communication
Q25: In classifying social media,self-disclosure is
A)the degree to
Q32: In classifying social media, media richness is
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