Companies like Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into
A)popular trends among members of the over-65 market.
B)technological advancements that can be used to promote their brands.
C)new slang terms to create more effective advertisement copy.
D)recruiting prospective employees.
E)customer complaints and suggestions.

Question

Quizplus · Accepted Answer

Companies like Hewlett-Packard and Frito-Lay use blog monitoring to gather information about customer complaints and suggestions, which can help them improve their products or services and better meet the needs of their customers. Monitoring blogs can also help companies respond to negative feedback and address any concerns or issues that their customers may have, ultimately leading to improved customer satisfaction and loyalty.

Companies Like Hewlett-Packard and Frito-Lay Routinely Monitor Blogs to Gain