A fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website is referred to as
A) click-through rate (CTR).
B) cost per thousand (CPM).
C) fixed fee rate (FFR).
D) cost per action (CPA).
E) cost per click (CPC).

Question

Quizplus · Accepted Answer

Cost per click (CPC) is the model where advertisers pay a fixed amount for each click on their ad that leads a visitor to their website.

A Fixed Amount of Money Paid to the Site for Every