Cost per action refers to
A) a fixed amount of money paid to the site for every time a visitor clicks on the ad.
B) a fixed amount of money paid to the site for placement of the ad.
C) a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
D) a fixed percentage the site gets paid for placing the ad.
E) a fixed discount given to a visitor for clicking on the ad.

Question

Quizplus · Accepted Answer

Cost per action (CPA) refers to a pricing model where advertisers pay a fixed amount for a specific action, such as a sale, that is completed as a result of an ad.

Cost Per Action Refers to