A western clothing retail store marketing vice president is developing an advertising budget using the objective and task method.She has the objective of clearing slow-moving merchandise from her shelves and is trying to choose between using radio ads or newspaper ads.Which of the following is an advantage of radio relative to newspapers as a medium for achieving the objective?
A) better reach
B) more effective visuals
C) ads can be saved by consumers
D) better segmentation capability
E) more effective in conveying complex information
Correct Answer:
Verified
Q132: Program-length (30-minute) advertisements that take an educational
Q141: One advantage of using magazines as an
Q146: One advantage of using magazines as an
Q147: One way TV advertising can reduce wasted
Q148: One advantage of using magazines as an
Q150: One of the advantages associated with radio
Q151: One disadvantage of using magazines as an
Q155: One disadvantage of using magazines as an
Q158: One of the disadvantages associated with radio
Q172: Which of the following is an advantage
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents