In a(n)__________ test,the test ad is placed in a collection with several other ads and stores,and consumers are asked to read through the collection.Afterward,subjects are asked for their impressions of the ads on several evaluative scales.

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In a portfolio test, the test ad is placed among other ads and content, and consumers review the collection. They then provide feedback on the ads using evaluative scales.

In A(n)__________ Test,the Test Ad Is Placed in a Collection