The company's own advertising staff,which may provide full services or a limited range of services,is referred to as a(n)
A) intra-firm agency.
B) in-house agency.
C) full-service agency.
D) limited-service agency.
E) promotion department.
Correct Answer:
Verified
Q190: A limited-service agency is
A) an advertising agency
Q195: Tests conducted before an advertisement is placed
Q201: There are five common approaches to posttests,including
Q202: All of the following are examples of
Q204: Which of the following statements about inquiry
Q204: Directed to ultimate consumers, consumer-oriented sales promotions
Q206: An advertising agency that deals in creative
Q207: Which of the following statements about sales
Q210: Sales promotion expenditures account for _ percent
Q211: Sales tools like coupons and premiums used
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