A trade promotion where the manufacturer gives a retailer a case allowance price for products in their warehouse,which prevents shelf stock from running down during the promotional period,is referred to as a ________ stock protection program.

Question

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Manufacturers give retailers a case allowance price for products in their warehouse,which prevents shelf stock from running down during the promotional period.This is called a floor stock protection program.

A Trade Promotion Where the Manufacturer Gives a Retailer a Case