In the traditional advertising model,advertisers were charged using a __________ approach,which charged for the impressions made by an ad.Google transformed the traditional model to a model called __________ where an advertiser pays only when somebody actually clicks on the ad and is delivered to their website.

Question

Quizplus · Accepted Answer

The traditional model charges advertisers a cost per thousand impressions (CPM), whereas Google's model is based on cost-per-click (CPC), where the advertiser only pays when someone clicks on their ad and is taken to their website.

In the Traditional Advertising Model,advertisers Were Charged Using a __________