Personal selling refers to
A) a customer-directed flow of communications,often in a face-to-face encounter,designed to promote a product with the purpose of making a sale.
B) an individualized communications program specifically designed for a single customer because the item being sold is unique to that person.
C) a mass selling approach that has been be tailored to meet the unique needs of a target market based on age,gender,ethnicity,or occupation.
D) the two-way flow of communication between a buyer and a seller,often in a face-to-face encounter,designed to influence a person's or group's purchase decision.
E) any spoken (rather than visual or print) attempt to promote a product for the purpose of making a sale.
Correct Answer:
Verified
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