During the postpurchase stage of the consumer purchase decision process,marketers want to reduce postpurchase anxiety for their customers.Which of the following would be MOST USEFUL for accomplishing this objective?

Question

Quizplus · Accepted Answer

Advertising can provide information about the product and reinforce the positive aspects of the purchase, while personal selling can provide the customer with reassurance and answer any questions or concerns they may have. Therefore, a combination of advertising and personal selling would be most useful in reducing postpurchase anxiety.

During the Postpurchase Stage of the Consumer Purchase Decision Process,marketers