Pharmaceutical companies now spend more than $3.4 billion annually on __________ prescription drug advertising to complement traditional personal selling and free samples directed only at doctors.

Question

Quizplus · Accepted Answer

The phrase "direct-to-consumer" in option D refers to advertising that is targeted directly at consumers, rather than just doctors. This option fits the sentence's description of prescription drug advertising that complements traditional personal selling and free samples directed at doctors. The other options (consumer integrated, doctor cohort, informational DVD, and customized on-line) do not accurately describe the type of advertising mentioned in the sentence.

Pharmaceutical Companies Now Spend More Than $3