For a promotional campaign,the hierarchy of effects refers to the stages a prospective buyer goes through,which include:

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The hierarchy of effects in a promotional campaign typically includes the stages of awareness, interest, evaluation, trial, and adoption. This means that a prospective buyer first becomes aware of the product or service, then develops an interest in it, evaluates its attributes, tries it out, and ultimately adopts it or becomes a loyal customer. Option A is a less accurate version of this hierarchy, as it includes the stage of rejection, which is not always present. Option B only includes the later stages of adoption and brand loyalty. Option C refers to the types of responses a customer may have, but does not outline the stages of the process. Option E is overly simplified and does not accurately reflect the complex process of a promotional campaign.

For a Promotional Campaign,the Hierarchy of Effects Refers to the Stages