The general concept of the Mountain Dew DEWmocracy campaigns was to:

Question

Quizplus · Accepted Answer

The Mountain Dew DEWmocracy campaigns were meant to harness the passion of Mountain Dew's loyal customers, giving them the opportunity to be involved in the development of new flavors and deciding which one would be produced and sold. This allowed Mountain Dew to engage with their customers in a unique way and create a sense of ownership among them, ultimately driving brand loyalty and sales.

The General Concept of the Mountain Dew DEWmocracy Campaigns Was