Question 1

Figure 17-1 above depicts the communication process,which consists of ten key elements ("A" through "J").The position labeled "C" is referred to as __________.

Accepted Answer

In the communication process, "C" typically refers to the message, which is the content or information being communicated from the source to the receiver.

Question 2

Figure 17-1 above depicts the communication process,which consists of ten key elements ("A" through "J").The position labeled "F" is referred to as __________.

Accepted Answer

The answer of Figure 17-1 above depicts the communication process,which...

Question 3

Communication is the process of conveying a message to others and it requires six elements.These elements include: a source,__________,a channel of communication,a receiver,and the processes of encoding and decoding.

Accepted Answer

The best choice is "a message" as it directly relates to the process of conveying information to others, which is the main focus of communication. The other options such as "a concept," "a brand," "a slogan," and "an offer" may also be elements within a communication strategy, but they do not encompass the entire process of communication.

Question 4

Allegra is an antihistamine.To create brand awareness,the company is offering people who request information about the product a seat cushion to use at their favorite sporting event.Its television ad shows a woman half-heartedly watching a sporting event.The voiceover asks if she is bored or congested.In the next scene,the person is having a great time and is decongested after taking Allegra.This use of the same promotional theme throughout a company's marketing campaign is an example of how marketers use __________.

Accepted Answer

The use of the same promotional theme throughout a company's marketing campaign is an example of integrated marketing communications (IMC), which involves coordinating and integrating various communication channels to promote a consistent brand message to the target audience.

Question 5

Communication is the process of conveying a message to others and it requires six elements.These elements include: a source,a message,a channel of communication,__________,and the processes of encoding and decoding.

Accepted Answer

The missing element in the list is a receiver - the person or group of people to whom the message is being conveyed. Therefore, the correct choice is B, a receiver. The other options (A, C, D, E) are not directly related to the process of communication.

Question 6

Figure 17-1 above depicts the communication process,which consists of ten key elements ("A" through "J").The position labeled "E" is referred to as __________.

Accepted Answer

The position labeled "E" is referred to as the receiver, who is the person or entity that receives and interprets the message sent by the source.

Question 7

Communication is the process of conveying a message to others and it requires six elements.These elements include: a source,a message,a channel of communication,a receiver,and __________.

Accepted Answer

The last element required for communication to occur is the processes of encoding and decoding. This refers to the process by which the message is translated into a form that can be transmitted through the chosen channel (encoding) and then interpreted by the receiver (decoding).

Question 8

Disney uses an integrated marketing communications program (IMC)to promote group travel to its theme parks because

Accepted Answer

Disney uses an integrated marketing communications program (IMC) because it allows the company to use all types of promotional activities that deliver a consistent message to promote group travel to its theme parks. This helps to maximize the effectiveness of their marketing efforts and ensure that their message reaches its target audience through various channels.

Question 9

Communication is the process of conveying a message to others and it requires six elements.These elements include: a source,a message,__________,a receiver,and the processes of encoding and decoding.

Accepted Answer

One of the six elements required for communication is a channel of communication, which refers to the medium used to transmit the message from the source to the receiver. Examples of channels of communication include email, phone, social media, and face-to-face interactions.

Question 10

The process of conveying a message to others that requires six elements-a source,a message,a channel of communication,a receiver,and the processes of encoding and decoding-is referred to as __________.

Accepted Answer

The six elements mentioned in the question (source, message, channel of communication, receiver, encoding, decoding) are all essential components of the process of communication. Therefore, the correct answer is C, communication. The other options (exchange, dialogue, advertising, feedback) may be related to communication in some ways, but they do not encompass all the necessary elements.

Question 11

Figure 17-1 above depicts the communication process,which consists of ten key elements ("A" through "J").The position labeled "D" is referred to as __________.

Accepted Answer

The answer of Figure 17-1 above depicts the communication process,which...

Question 12

Figure 17-1 above depicts the communication process,which consists of ten key elements ("A" through "J").The position labeled "G" is referred to as __________.

Accepted Answer

The answer of Figure 17-1 above depicts the communication process,which...

Question 13

To promote its theme parks to groups,Disney uses advertising,direct marketing,Internet promotion,and sales promotions with other companies such as McDonald's.In other words,Disney uses IMC,which stands for (an)

Accepted Answer

IMC stands for "Integrated Marketing Communications." This approach involves integrating different marketing communication tools and techniques to create a unified and consistent message to the target audience. Disney's use of advertising, direct marketing, internet promotion, and sales promotions with other companies like McDonald's all contribute to a comprehensive communication campaign that aims to reach different groups of customers.

Question 14

Figure 17-1 above depicts the communication process,which consists of ten key elements ("A" through "J").The position labeled "B" is referred to as __________.

Accepted Answer

The answer of Figure 17-1 above depicts the communication process,which...

Question 15

Integrated marketing communications is the concept of designing marketing communications programs that coordinate all promotional activities-advertising,personal selling,sales promotion,public relations,and direct marketing-to provide __________.

Accepted Answer

Integrated marketing communications aims to provide a consistent message across all promotional activities to ensure a clear and cohesive brand message to all audiences. The other options, such as retailer benefits, feedback loop, marketing matrix, and media mix, are not the primary objective of integrated marketing communications.

Question 16

The concept of designing marketing communications programs that coordinate all promotional activities-advertising,personal selling,sales promotion,public relations,and direct marketing-to provide a consistent message across all audiences is referred to as __________.

Accepted Answer

The concept described is known as integrated marketing communications (IMC). IMC involves coordinating and integrating various communication channels and tools to provide a consistent message and a seamless customer experience. The other options (media mix, marketing matrix, promotional blend, and MBO) do not accurately describe this specific concept.

Question 17

Communication is the process of conveying a message to others and it requires six elements.These elements include: __________,a message,a channel of communication,a receiver,and the processes of encoding and decoding.

Accepted Answer

The element missing in the statement is a source, which can refer to the person or entity initiating the communication. Choice A, B, C, and E are not relevant to the elements of communication mentioned in the statement.

Question 18

Figure 17-1 above depicts the communication process,which consists of ten key elements ("A" through "J").The position labeled "A" is referred to as __________.

Accepted Answer

Position labeled "A" is referred to as the source, which is the person or entity sending the message.

Question 19

Integrated marketing communications (IMC)programs coordinate a variety of promotion alternatives to provide

Accepted Answer

IMC integrates various promotional tools and channels to ensure a consistent and coherent message is conveyed to the target audience. This helps in building a stronger brand image and enhancing brand recognition.

Question 20

By taking consumer expectations into consideration,integrated marketing communications (IMC)is a key element in a company's __________ strategy.

Accepted Answer

Integrated marketing communications (IMC) takes into account consumer expectations and aims to create a seamless and consistent customer experience across all touchpoints with the brand. Therefore, it is a key element in a company's customer experience management strategy.

Quiz 17: Integrated Marketing Communications and Direct Marketing

Figure 17-1 above depicts the communication process,which consists of ten key elements ("A" through "J") .The position labeled "C" is referred to as __________.

Figure 17-1 above depicts the communication process,which consists of ten key elements ("A" through "J") .The position labeled "F" is referred to as __________.

Communication is the process of conveying a message to others and it requires six elements.These elements include: a source,__________,a channel of communication,a receiver,and the processes of encoding and decoding.

Communication is the process of conveying a message to others and it requires six elements.These elements include: a source,a message,a channel of communication,__________,and the processes of encoding and decoding.

Figure 17-1 above depicts the communication process,which consists of ten key elements ("A" through "J") .The position labeled "E" is referred to as __________.

Communication is the process of conveying a message to others and it requires six elements.These elements include: a source,a message,a channel of communication,a receiver,and __________.

Disney uses an integrated marketing communications program (IMC) to promote group travel to its theme parks because

Communication is the process of conveying a message to others and it requires six elements.These elements include: a source,a message,__________,a receiver,and the processes of encoding and decoding.

The process of conveying a message to others that requires six elements-a source,a message,a channel of communication,a receiver,and the processes of encoding and decoding-is referred to as __________.

Figure 17-1 above depicts the communication process,which consists of ten key elements ("A" through "J") .The position labeled "D" is referred to as __________.

Figure 17-1 above depicts the communication process,which consists of ten key elements ("A" through "J") .The position labeled "G" is referred to as __________.

To promote its theme parks to groups,Disney uses advertising,direct marketing,Internet promotion,and sales promotions with other companies such as McDonald's.In other words,Disney uses IMC,which stands for (an)

Figure 17-1 above depicts the communication process,which consists of ten key elements ("A" through "J") .The position labeled "B" is referred to as __________.

Integrated marketing communications is the concept of designing marketing communications programs that coordinate all promotional activities-advertising,personal selling,sales promotion,public relations,and direct marketing-to provide __________.

The concept of designing marketing communications programs that coordinate all promotional activities-advertising,personal selling,sales promotion,public relations,and direct marketing-to provide a consistent message across all audiences is referred to as __________.

Communication is the process of conveying a message to others and it requires six elements.These elements include: __________,a message,a channel of communication,a receiver,and the processes of encoding and decoding.

Figure 17-1 above depicts the communication process,which consists of ten key elements ("A" through "J") .The position labeled "A" is referred to as __________.

Integrated marketing communications (IMC) programs coordinate a variety of promotion alternatives to provide

By taking consumer expectations into consideration,integrated marketing communications (IMC) is a key element in a company's __________ strategy.