Cash payments or an extra amount of "free goods" awarded sellers in the channel for undertaking certain advertising or selling activities to promote the product is referred to as a

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This is because promotional allowance refers to the cash payments or free goods awarded to sellers for promotional activities. Quantity discounts refer to discounts provided when a certain quantity is purchased, seasonal discounts refer to discounts provided during specific seasons, purchase inducement refers to incentives provided to encourage customers to buy, and dynamic pricing policy refers to pricing that changes depending on market conditions.

Cash Payments or an Extra Amount of "Free Goods" Awarded