Edinberry's,a restaurant located in south Texas,offers a variety of foods and entertainment opportunities to its customers.The restaurant is famous for its fine steaks,spicy chili,and outstanding customer service.In order to maintain the restaurant's reputation for putting its customers first,the marketing manager at Edinberry's has developed marketing activities that are directed at its waiters and waitresses.These marketing activities are an example of __________ and are designed to help these restaurant employees maintain an exceptional customer experience.

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The marketing activities directed at the waiters and waitresses at Edinberry's are an example of internal marketing. Internal marketing refers to marketing efforts aimed at employees within a company, with the goal of ensuring that employees understand and can deliver on the company's brand promise or value proposition. In this case, the marketing manager is focused on ensuring that the waitstaff at Edinberry's can provide outstanding customer service, which is a key part of the restaurant's brand.

Edinberry's,a Restaurant Located in South Texas,offers a Variety of Foods