The concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time.The consumer population is divided into five categories of product adopters based on when they adopt (i.e. ,first buy)a new product.Each product adopter category has a unique profile.Consumers who are deliberate adopters with many informal social contacts are called __________ product adopters.

Question

Quizplus · Accepted Answer

The early majority are deliberate adopters who have many informal social contacts. They adopt new products before the average person but are not leaders in adoption.

The Concept of the Diffusion of Innovation Shows How a Product