The concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time.The consumer population is divided into five categories of product adopters based on when they adopt (i.e. ,first buy)a new product.Each product adopter category has a unique profile.Consumers who are skeptical and with below average social status are called __________ product adopters.

Question

Quizplus · Accepted Answer

The late majority are skeptical, have below average social status, and adopt a product after the average person.

The Concept of the Diffusion of Innovation Shows How a Product