The primary purpose of a trademark is to
A) legally protect a product's brand name or trade name that prevents others from using it.
B) allow a company to use the brand name on multiple products in its product line.
C) legally identify the product as having met government standards for its product item.
D) help consumers identify a genuine product from a counterfeit product.
E) capitalize on the brand equity a consumer associates with the symbol,sound,or image.
Correct Answer:
Verified
Q222: The marketing of low-cost copies of popular
Q225: A brand name that cannot be spoken
Q227: Counterfeit products steal sales from the original
Q228: The commercial,legal name under which a company
Q232: A trademark refers to
A)any word,device (design,sound,shape or
Q239: A trade name refers to
A)any word,device (design,sound,shape
Q247: What federal law protects the trademarks of
Q248: The black apple image above with a
Q250: According to the textbook,which of the following
Q251: The only difference between a brand name
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