When Rose went shopping for a new purse,she thought she had found a real value-a Gucci purse for about 50% of what she was expecting to pay.When she looked at it more closely,she noticed that the purse was identical to a Gucci but was not manufactured by Gucci.This was most likely an example of
A) product counterfeiting.
B) brand licensing.
C) co-branding.
D) brand imitation.
E) re-manufacturing.
Correct Answer:
Verified
Q223: The identification that a firm has legally
Q225: A brand name that cannot be spoken
Q227: Counterfeit products steal sales from the original
Q228: What agency registers the trademarks of a
Q230: The swoosh that appears on every Nike
Q235: A set of human characteristics associated with
Q238: For consumers, the primary benefit of branding
Q239: A trade name refers to
A)any word,device (design,sound,shape
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