One reason new products fail is that although most major corporations use a formal decision making process,sometimes they fail to critically evaluate the progress along the way.This is why many firms have a __________ to ensure that problems are corrected before proceeding to the next stage. A)written protocol B)Stage-Gate^® process C)cross-functional team D)prototype test E)test market

Question

Quizplus · Accepted Answer

The Stage-Gate process is a formal decision making process used by most major corporations to develop new products. This process involves stages and gates, where each gate represents a critical evaluation point before proceeding to the next stage. A cross-functional team may be involved in this process, as well as prototype testing and test markets, but the Stage-Gate process specifically addresses the issue mentioned in the question. Therefore, option B is the best choice.

One Reason New Products Fail Is That Although Most Major