Imagine You Work for a TV Production Company That Has

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?

A) conducting a survey among the 2 million people belonging to the NPD Consumer Panel
B) observing similar reality programs that are on competing television networks like CBS or MTV
C) contacting contestants from other reality shows like Survivor or The Amazing Race
D) brainstorming ideas from the TV production company's employees
E) reading about the stars of reality TV programs in gossip magazines like Us Weekly and TV programs like TMZ