The annual Sporting News Baseball Yearbook used 17 different covers featuring a baseball star from each of its regions in the United States.Four covers are shown above.This is an example of a(n)
A)sporting interest-based segmentation.
B)segmenting organizational markets.
C)one product and multiple market segments.
D)multiple products and multiple market segments.
E)segments of one or mass customization.

Question

Quizplus · Accepted Answer

The use of different covers featuring a baseball star from each region in the United States is an example of one product (Sporting News Baseball Yearbook) being segmented into multiple market segments (different regions in the United States). This is known as one product and multiple market segments.

The Annual Sporting News Baseball Yearbook Used 17 Different Covers