Figure 9-10 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus after you've chosen the market segments to target and the product groupings to offer based on the market size estimates.The next step is to develop a simple marketing action to reach a target market.Sending out coupons for "10 percent off all purchases between 2:00 p.m.and 4:30 p.m." during the winter quarter would target potential

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Offering a discount during a specific time period (2:00 p.m. to 4:30 p.m.) suggests that the target market is between-meal snack customers who are likely to be on or near campus during that time. Dormitory and apartment customers may not be on campus during those hours, while night commuter and after-dinner snack customers may have different eating habits or schedules.

Figure 9-10 Above Shows the Market-Product Grid for a Wendy's