Yum! Brands,the parent company of KFC,has pursued an aggressive growth strategy in China.There are now than 3,700 restaurants in 650 Chinese cities,and KFC has a 40% market share of the entire fast-food industry there.Yum! Brands China owns and directly manages about 90% of its Chinese stores,so it appears that the company prefers __________ in this market.
A)licensing
B)local assembly
C)a joint venture
D)direct investment
E)local manufacturing

Question

Quizplus · Accepted Answer

Yum! Brands China owns and directly manages about 90% of its Chinese stores, indicating that they prefer direct investment in the market.

Yum! Brands,the Parent Company of KFC,has Pursued an Aggressive Growth