How would consumers who purchased a new and innovative Nike LeBron X basketball shoe for $315 try to reduce any cognitive dissonance they feel?
A)limit their information search to an internal one
B)minimize problem solving involvement
C)read ads for the new basketball shoe even after the purchase has been made
D)conceal the product purchase from others
E)If the shoe is comfortable and gives the requisite support,there will be no cognitive dissonance.

Question

Quizplus · Accepted Answer

Consumers who purchased the expensive and innovative Nike LeBron X basketball shoe for $315 may try to reduce cognitive dissonance by reading ads for the shoe even after the purchase has been made. This can confirm their beliefs that they made a wise purchase and alleviate any doubts they may have about the price and the value they received. They may also seek social validation by showing off the shoe to others and highlighting its features and benefits. Alternatively, they may engage in selective attention and interpretation, focusing only on the positive aspects of the shoe and discounting any negative aspects, such as the high price or the availability of similar products at lower prices. However, concealing the product purchase from others or limiting information search to an internal one may not be effective strategies, as they do not address the underlying cognitive dissonance and may even reinforce it. Similarly, the comfort and support of the shoe may not be sufficient to eliminate cognitive dissonance if the consumer feels that they overpaid or were misled by the marketing claims.

How Would Consumers Who Purchased a New and Innovative Nike