An opinion leader is an individual
A)within an organization who influences decision-making.
B)who is able to use moral suasion to get others to comply with the latest trends.
C)in an organization who encourages other paid individuals to forward marketer-initiated messages to others via e-mail,social networking websites,and blogs.
D)who exerts direct or indirect social influence over others.
E)who is able and willing to cut red tape and move an organization's marketing program forward.

Question

Quizplus · Accepted Answer

An opinion leader is a person who can exert direct or indirect social influence over others. They are not necessarily within an organization or specifically focused on marketing, as options A, C, and E suggest. Option B is incorrect because moral suasion is not a defining characteristic of an opinion leader.

An Opinion Leader Is an Individual