Consider Figure 2-7 above.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages.The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits (consisting of food bars,a water filtration system,first aid supplies,etc. ) .Before going ahead with this decision,there were several factors that had to be taken into consideration: (1) The firm has a great reputation with its flashlights and does not want to ruin it.(2) Its physical plant could be refitted relatively easily to make small generators,but it would be rather costly.(3) It would have to rely on another firm to manufacture and package the survival kits.(4) Although there are nine named hurricanes anticipated for the upcoming year,no one really can predict what will happen.The company's reputation would fall in which quadrant(s) of the SWOT analysis grid?
A) "A"
B) "B"
C) "C"
D) "D"
E) "A" and "D"
Correct Answer:
Verified
Q267: Market segmentation refers to
A) identifying small groups
Q275: Market segmentation is a part of what
Q276: In a marketing context, goal setting involves
Q282: What is the marketing term for aggregating
Q283: Quadrant "B" in Figure 2-7 above represents
Q285: Consider Figure 2-7 above.A Florida-based flashlight company
Q286: During step 2 of the strategic marketing
Q290: All of the following are marketing actions
Q291: All of the following form the foundation
Q292: Aggregating prospective buyers into groups that (1)have
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