Which of the following statements about stakeholders is MOST ACCURATE?
A)Ultimately,the only relevant stakeholder is the ultimate consumer.
B)The suppliers,shareholders,employees,and customers are all stakeholders of an organization and all should benefit from the organization's marketing activities.
C)Employees can be stakeholders only if they own shares in their company.
D)Suppliers are the most important stakeholders because without them,products could never be produced.
E)The only way to be a stakeholder is to have a financial investment in an organization's product,service,or idea.

Question

Quizplus · Accepted Answer

The most accurate statement about stakeholders is that the suppliers, shareholders, employees, and customers are all stakeholders of an organization and all should benefit from the organization's marketing activities. This view of stakeholders is the most comprehensive and recognizes that organizations have multiple groups of stakeholders with various interests that must be taken into account. It also emphasizes the importance of creating value for all stakeholders, rather than just the ultimate consumer or those with a financial investment.

Which of the Following Statements About Stakeholders Is MOST ACCURATE