Building customer retention is very important because loyal customers are
A) not as willing to forgive after a negative experience.
B) more willing to listen to inducements from competitors.
C) less willing to try new offerings by the business.
D) generally more price-sensitive.
E) more profitable.

Question

Quizplus · Accepted Answer

Loyal customers are more profitable as they are willing to spend more on a business's products or services and are more likely to refer their friends and family. Therefore, building customer retention is important as it leads to higher profits for the business.

Building Customer Retention Is Very Important Because Loyal Customers Are